1.0 Terms of Reference.
This report, written for Chalem Westaby, aims to clearly set out what a PEST analysis is, and why it is important for organisations to conduct them, due on the 6/3/2006.
2.0 Procedure.
Information for this report was taken from journals, web-sites and other academic texts. You can find these texts in the reference section in the back of the report.
3.0 Findings.
In this section I aim to answer the question, what is a PEST analysis, and also to discover why it is important to conduct them.
3.1 What is a PEST analysis?
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