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Ice Cream Restaurant "Tasty Freeze"
| Nr. | Chapter | Page. |
| Executive Summary | 3 | |
| Keys to success | 4 | |
| Competitors and Buying patterns | 4 | |
| Main Competitors | 5 | |
| Baskin Robbins | 5 | |
| Rigas Piena Kombinats AS | 5 | |
| YoYo Frozen Yoghurt | 6 | |
| Value proposition | 6 | |
| Competitive Edge | 7 | |
| Strategy and implementation | 7 | |
| Marketing Strategy | 7 | |
| Sales strategy | 8 | |
| Sales Forecast | 8 | |
| Milestones | 10 | |
| Market Analysis Summary | 12 | |
| Market Segmentation | 12 | |
| Service business analysis | 13 | |
| Financial Plan | 14 | |
| Start-up Summary | 14 | |
| Important Assumption | 15 | |
| Break –even analysis | 15 | |
| Projected Profit and Loss | 16 | |
| Projected Cash Flow | 19 | |
| Projected Balance Sheet | 21 | |
| Management Summary | 22 | |
| Personnel Plan | 22 |
Milestones
The following table lists important project milestones to be undertaken before the business opens, during the start-up period, and immediately after opening the doors. The table lists the dates and managers in charge, and budgets for each milestone. The milestone schedule indicates our emphasis on planning for implementation.
We have several key steps that need to be resolved before we can move ahead with the planning of this business. We need to run several trial taste tests to finalize our product recipes and determine what flavors are most popular. We also need to raise awareness among potential investors by presenting our business plan and updating them on the progress we have made towards opening. During this time, we will be working with a local design firm to develop a company logo, our signage, and product packaging (cups, napkins, etc..).
We will then hire a close friend who has a degree in marketing/graphic arts to develop several newspaper advertisements designed to appeal to our target market. We will use the advertisements to generate brand awareness over our first three months of operations. Eighteen days after opening the shop, we will begin our "Grand Opening" ad campaign. This is designed to inform our target market that our doors are open. This campaign will run for approximately one month.
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Contents Executive Summary 3 Keys to success 4 Competitors and Buying patterns 4 Main Competitors 5 Baskin Robbins 5 Rigas Piena Kombinats AS 5 YoYo Frozen Yoghurt 6 Value proposition 6 Competitive Edge 7 Strategy and implementation 7 Marketing Strategy 7 Sales strategy 8 Sales Forecast 8 Milestones 10 Market Analysis Summary 12 Market Segmentation 12 Service business analysis 13 Financial Plan 14 Start-up Summary 14 Important Assumption 15 Break –even analysis 15 Projected Profit and Loss 16 Projected Cash Flow 19 Projected Balance Sheet 21 Management Summary 22 Personnel Plan 22
