As global competition heats up, the need to identify and implement strategies that yield competitive advantage increases.
Balanced Scorecard (BSC) is a management concept which helps managers at all levels monitor results in their key areas. The BSC is a performance management approach that focuses on four indicators, including customer perspective, internal-business processes, learning and growth and financials, to monitor progress toward organisation's strategic goals.
Working in a telecommunications company, our challenges in 2001 were to ach…
