Can the global strategy be used for service industries? Yes. A well-designed global strategy can help a service industry type firm to gain a competitive advantage. This advantage can arise from the following sources: Economies of scale from access to more customers and markets, exploitation of another country's resources, such as labor, raw materials, exchange rates, import duties, tariffs and taxes. Strategically, a service industry type firm could also capitalize on being the pioneer or first entrant into a new market. …
