Apple has a tremendous opportunity regarding the portability of systems. It is a market that Apple Computer has not yet explored or targeted. While Apple offers a variety of desktop models including the i-Mac, e-Mac, Power Mac, and the G4 series of computers, there is only the single PowerBook line for mobile computing.
Apple computer has made drastic changes to allow connectivity to a Windows environment (Apple, 2003). There is limited file sharing and more types of files will need to be able to be shared if Apple is going to contend in the business market. Apple's newest notebook also has the ability for wireless connectivity. As they improve upon this technology, this will make people take a second look at Apple for both personal and business computers.
Threats
Apple faces fierce competition from its four innovative competitors. The price of computers continues to drop and the performance increases. …
