Distribution is a part of the marketing mix with the main function of supplying a company's products or services to their targeted customers. Distribution also known as "place" is one of many strategies used by organizations to deliver their goods to the end user. Deciding on the right channel of distribution is vital to getting merchandise to the target market's Place. Distribution plays a fundamental role to having products not only in the right place, but in addition at the right time and in the right quantities to maximize sales and reduce inventory and storage costs.
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