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Humanities

Public Relations

 Krīzes situācijas menedžments
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ID number:414013
 
Author:
Evaluation:
Published: 16.12.2007.
Language: Latvian
Level: College/University
Literature: n/a
References: Not used
Extract

Komunicēšanas vadīšana krīzes laikā.Stratēģiskā domāšana ir būtiska daļa krīzes komunikācijā. Krīžu komunikācijas mērķis ir kontrolēt kaitējumu organizācijas reputācijai, kā papildus mērķis ir lietot papildus mediju uzmanību, kas ir izdevīgi, lai par sevi tiktu kas vairāk publicēts, ir iespēja popularizēt organizācijas misiju, mērķus un tās darbību. Menedžments apsver, kuri būtiskākie mērķi un vērtības ir liktas uz spēles.…

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