Beijing Mirror Corp Case Study Analysis

Case Study Analysis - Beijing Mirror Corporation (BMC)
Beijing Mirror Corporations key objective is to timely commercialise their mirror taking into consideration their financial limitations and business expertise. Speed to market is a critical consideration as only eight years remain on patents, and the threat of imitation and technological supersession continue to grow with time. Key decisions:
Retain current business entity - Financial ratios highlight the company has significant cash flow and liquidity issues. A cash injection is required to drive production enhancements to resolve sp…