Marketing management and strategy for Myer comapny. Nick HSU

1.0<Tab/>INTRODUCTION
The following report describes and analyses Myer's generic and distinctive marketing strategies, as well as providing accurate industry, competitor, market, and SWOT analysis'. Evaluation of Myers' marketing strategy is conducted, thus analyzing the strengths and weaknesses of the strategy. Finally the report recommends possible future courses of actions available to Myer, in order to improve profits and prevent mistakes in the future.
2.0<Tab/>BACKGROUND OF MYER
Myer was established in Melbourne in 1900 and is now the largest retail busi…