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ID number:893532
Evaluation:
Published: 02.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

The three factors that distinguishes services marketing from product marketing are Intangibility, Inseparability and Heterogeneity You cannot own and store a service like you can a product. Services are used or hired for a period of time. For example when buying a ticket to the USA the service lasts maybe 9 hours each way , but consumers want and expect excellent service for that time. Because you can measure the duration of the service consumers become more demanding of it.

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