| Nr. |
Chapter |
Page. |
| |
Table of contents |
2 |
| 1. |
Executive Summary |
4 |
| 1.1. |
Company description |
5 |
| 1.2. |
Mission and goals |
5 |
| 1.3. |
Designation of the credit |
6 |
| 2. |
Marketing research |
7 |
| 2.1. |
Service description |
7 |
| 2.2. |
Competitors |
7 |
| 2.3. |
SWOT analysis |
9 |
| 3. |
Functioning of the enterprise |
10 |
| 3.1. |
Location and organization of classes |
10 |
| 3.2. |
Necessary equipment |
11 |
| 3.2.1. |
Equipment for disco |
11 |
| 3.2.2. |
Equipment for dancing hall |
12 |
| 3.2.3. |
Equipment for sports hall |
12 |
| 3.2.4. |
Equipment for computer class |
13 |
| 3.2.5. |
Equipment for painting, singing, modelling classes |
13 |
| 3.2.6. |
Office and other equipment |
13 |
| 3.2.7. |
Expenses for equipment purchase |
14 |
| 4. |
Marketing plan |
14 |
| 4.1. |
Marketing strategy |
14 |
| 4.2. |
Planned income |
15 |
| 4.2.1. |
General provisions |
15 |
| 4.2.2. |
Sports and dancing |
16 |
| 4.2.3. |
Classes by interests |
18 |
| 4.2.4. |
Cultural-mass actions |
18 |
| 4.2.5. |
Café rent |
19 |
| 5. |
Management and personnel |
19 |
| 5.1. |
Administrative personnel and the experts |
19 |
| 5.1.1. |
List of personnel |
20 |
| 5.1.2. |
Duty regulations |
20 |
| 5.2. |
Teachers and specialists |
22 |
| 5.3. |
Budget of teacher’s working hours |
22 |
| 6. |
Problems and risks |
23 |
| 7. |
Financial plan |
24 |
| 7.1. |
Sales budget |
24 |
| 7.1.1. |
Sales budget for the first year |
24 |
| 7.1.2. |
Sales budget for the second, third and following years |
25 |
| 7.2. |
Expected expenses |
25 |
| 7.2.1. |
Depreciation |
25 |
| 7.2.2. |
Wage fund of personnel |
25 |
| 7.2.3. |
The estimate of operational expenses |
27 |
| 7.2.4. |
Expenses estimated for the first year |
28 |
| 7.2.5. |
Expenses estimated for the second year |
28 |
| 7.2.6. |
Expenses estimated for the third year |
29 |
| 7.3. |
Financial expenses |
29 |
| 7.4. |
Planned monetary plan (cash plan) |
30 |
| 7.5. |
Predicted financial reporting |
30 |
| 7.5.1. |
Financial result |
30 |
| 7.5.1.1. |
Financial result for the first year |
30 |
| 7.5.1.2. |
Financial result for the second year |
30 |
| 7.5.1.3. |
Financial result for the third year |
30 |
| 7.5.2. |
Expected balance |
31 |
| 7.5.2.1. |
Balance for the end of the first year |
31 |
| 7.5.2.2. |
Balance for the end of the second year |
31 |
| 7.5.2.3. |
Balance for the end of the third year |
32 |
| 8. |
Appendixes |
34 |
| 8.1. |
Sports hall occupation schedule |
34 |
| 8.2. |
Dance hall occupation schedule |
36 |
| 8.3. |
Teachers’ working time summary |
38 |
| 8.4. |
Computer class maintenance |
39 |
