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ID number:768810
Evaluation:
Published: 14.04.2008.
Language: English
Level: College/University
Literature: n/a
References: Not used
Table of contents
Nr. Chapter  Page.
  EXECUTIVE SUMMARY    3
  Objectives    3
  Service Offerings    3
  The Market    3
  Competitive Advantage    3
  Competition    3
  The Management Team    4
  Personnel    4
  Promotion    4
  Funding Requirements    4
1.  BUSINESS DESCRIPTION    5
1.1.  INDUSTRY    5
1.2.  COMPANY    5
1.3.  VISION, MISSION AND OBJECTIVES    5
1.3.1.  Vision    5
1.3.2.  Mission    6
1.3.3.  Objectives    6
1.4.  SERVICE    6
1.5.  THE PREMISES    6
  Floor Plan    7
1.6.  POSITIONING    7
1.7.  PRICING    8
2.  THE MARKET    9
2.1.  CUSTOMERS    9
2.2.  MARKET SIZE AND TRENDS    9
2.3.  LOCATION SELECTION    10
  “Tipu Tapu” Daycare Center Location    10
2.3.1.  Public Transportation    10
2.4.  OPERATIONS AND SUPPLIERS    11
2.5.  COMPETITION    11
2.6.  SWOT    11
2.6.1.  Strengths    11
2.6.2.  Weaknesses    11
2.6.3.  Opportunities    12
2.6.4.  Threats    12
3.  SALES AND MARKETING    13
3.1.  STRATEGY    13
3.2.  METHODS OF SALES    13
3.3.  ADVERTISING AND PROMOTION    13
4.  MANAGEMENT AND EMPLOYEES    14
4.1.  RECRUITMENT    14
4.2.  MANAGING PERFORMANCE    14
5.  FINANCIALS    15
5.1.  RISKS    15
5.2.  BREAK EVEN POINT    15
5.3.  CASH FLOW STATEMENT    15
5.4.  BALANCE SHEET    16
5.5.  INCOME STATEMENT    17
5.6.  FUNDING REQUEST AND RETURN    18
6.  EXIT STRATEGY    19
Extract

The company being presented is a small private kindergarten which will serve a purpose of a daycare center for children. The Tipu Tapu Daycare Center will take care of the children of our clients while they are at work while the professional and caring nannies will guarantee the children’s safety along with the teaching of the basic skills and entertainment such as singing, games, reading, dancing and etc. The employees of the company will take on the responsibility of guardians during the period of time that the clients entrust them with their children. The services of the Tipu Tapy Daycare Center will be provided during operational hours lasting from 8.00 a.m. till 6 p.m. every workday.
Objectives
The main objective of the company is to generate a stable income flow. If the demand for this kind of service continues to grow, we plan on expanding our company by purchasing larger premises and hiring more employees in order to satisfy the growing number of customers and to offer more options. Along with this expansion will follow the increase in the income flow. …

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