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  • Assessment of Core Competencies and a "SWOT" Analysis of Kohler Company

     

    Essays3 Economics

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ID number:924766
 
Evaluation:
Published: 12.12.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Therefore Kohler is working hard to improve the process and cut down the amount of days/months between initial concept and reaching the market.
Competitive Rivalry
Kohler's closest competitors are Moen, American Standard, and Masco. If any of these companies focused more on quality and began creating a product as good as Kohler's products, then the company would need to sit up and take notice more than they do today. These companies are already known in the marketplace, so they'd have to improve their quality in their manufacturing and then make this known in their marketing. If that were the case, then Kohler could be threatened with a loss of revenue.
Summary
After reviewing the analysis for Kohler Co. to identify the strengths, weaknesses, opportunities, and threats (using Porter's five forces), Kohler's core competencies are revealed. What makes Kohler stand out from its competitors is Kohler's focus on high quality, great design, history and tradition, and commitment to gracious living for their customers. These competencies are revealed when analyzing Kohler's strengths and why customers purchase Kohler product or use Kohler's services.

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