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ID number:516267
 
Evaluation:
Published: 05.10.2005.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

SWOT Analysis and Recommendation if Music Industry
Strengths:
*First major record label to create websites branded towards different music genres.
First major record label to use downloading technology to promote sales of CD's and cassettes.
*Merged with AOL--AOL has the largest internet service provider in the industry.
*BMG was the largest music club in the world, and arguably the leader of the five major labels.
*BMG set up a series of websites dedicated to specific genres of music. These sites linked fans to the artist's websites, where they could download or purchase CD's.…

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