Business Plan - AirSoft

Place
While there is no Physical store front the web page provides a market to everyone who has the internet. Storage warehouses are located in southern California. Our store will also have a heavy product base in the AirSoft market on EBay.
Promotion
The promotional mix of our AirSoft store will be innovative and unconventional.
First, target audiences have to be identified, which are college students, and internet users, especially those who like to surf EBay or are comfortable with online shopping.
Since today's AirSoft is a somewhat newer product, building awareness is the primary objective.
Internet search engine advertising and EBay auctions will be vital for spreading the word about our store.
Price
The pricing of the E-card service is based on two variables: Retail price and importing costs. …