CD Now Case Study
CDnow needs Cash
For five years your sales have more than doubled every year yet you have yet to turn a profit. I have looked at some industry trends and the strengths and weaknesses of your company and have come up with some suggestions for what you could do that could possibly get you guys into the black.
The major problem CDnow has is low profit margins. Because of the low profit margins, you have not turned a profit since you have been in existence. This leads to another problem, you can expand the way you want to. …
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