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ID number:237538
Evaluation:
Published: 04.11.2002.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Coca-Cola: The American Symbol
An Atlanta druggist, named Dr. John Stith Pemberton, invented a substance called "Coca-Cola" syrup on May 8, 1886. As the years progressed, this drink came to be known as Coke and its sales started booming. Slowly this drink, whose colors are red and white, eased its way into American society and culture, and it would become a symbol of America, here and abroad. Advertisements are the most straightforward insight into Coke's status as an American symbol, especially the ads during the 1930's and 1940's. They are extremely widespread and can be found almost everywhere. One can find Coke ads in magazines, on TV, on billboards, on signs, and in many other places. Analysis of several advertisements can easily establish Coke as a symbol of America.

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