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ID number:830109
Published: 27.10.2006.
Language: English
Level: College/University
Literature: n/a
References: Not used

The act to get the attention of an individual for the purpose of introducing a company, together with its products or services, leading to a business transaction, and finally generating profit is commonly practiced with the use of commercial advertisements. These advertisements are posted and publicized with the use of posters and banners on various locations such as commercial billboards, department stores, public transportations, and other places. We can also find these advertisements on sporting arenas during sports events, concerts, conventions or any other major events that generated sponsorships from a specific business. Most of the time, the advertisement is also broadcasted as a commercial or intermission in between television shows, and sometimes mentioned as a sponsor on radio programs.

Every advertisement are carefully designed, detailed and tailored with a specific market and target consumers in mind. A meticulous process is carried out to present the concept of the item being advertised to the particular target customers. It is offered to appeal an interest to purchase the products or services offered. Facial make up cosmetics along with skin lotions for instance, will be directed at women who in general use these products. Shaving creams and colognes or beard trimmers are simple necessities for men. Toys, educational games, story books, coloring books etc. are aimed for children. Construction tools and equipments are intended for construction industry markets and so on and so forth. The different advertisements of these items from various companies promote their products and services with intent to establish business transactions generating profit incomes to their company.…

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