Ethics and the Internet

Introduction
As e-business technology continue to improve at the speed of light, more and more industries are joining the e-business global marketplace; the Internet at an unprecedented rate. But the one problem that continues to linger is who is in charge of regulating the Internet. The big question is should the Internet regulate itself or do each government regulates the users within its jurisdiction? If that's the case, then we are faced with an even more important question, how do we define jurisdiction when the Internet is a global marketplace?
When it comes to regulating the traditional physical world marketplace, the government usually sets the rules and regulations that govern the buyers and sellers within its jurisdiction. But more importantly, we relied on the moral behavior of the buyers and sellers to govern themselves by applying sound ethical behavior when conducting business in the marketplace. When buyers and sellers are conducting business in the traditional physical world marketplace, it is easier for both the buyer and seller to apply ethical behavior because behavioral accountability is easily identify. However, when it comes to conducting business in the e-marketplace, the Internet, behavioral accountability is not so easily identifiable.
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