Gap Case Study

Gap, Inc. is a global company with fiscal revenues of $14.5 billion annually. Gap, Inc. controls the marketing interests of three major brands, and over 4,000 retail outlets internationally (Gap, Banana Republic, and Old Navy). Gap, Banana Republic and Old Navy are differentiated by their customer target, merchandise mix, and marketing approach, but share a common goal to deliver customers exceptional style, service, and value.
Objective.
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