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ID number:871111
 
Evaluation:
Published: 05.12.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Summary of Chapter 7
General Aviation Marketing and Management Second Edition by Alexander T Wells and Bruce D. Chadbourne
Chapter 7 Summary
CAV 650
Toni R. Burgos
Marketing Research
Through research, management can reduce uncertainty in decision making. It is an integral part of any management information system that provides a flow of inputs useful in marketing decision. Marketing research is the systematic process of gathering, recording, analyzing, and utilizing relevant information to aid in marketing decision making. -Marketing research has a broad scope including various types of…

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