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ID number:839837
Published: 03.04.2002.
Language: English
Level: Secondary school
Literature: n/a
References: Not used

One must wonder whom exactly a major company like Pepsi is selling to when they put Britney Spears in a half shirt with suspenders and low-slung jeans as Bob Dole watches on. It is doubtful that they are looking to sell their product to a middle-aged woman. Advertisers and designers are very aware of how to target a specific audience. They design their advertisements to conform to the assumptions about the people who are the ones most likely to purchase their products. …

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