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ID number:875928
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Mr. Reis quoted a famous personality, Marshall McLahn, saying, " The medium is the message." He explained that by pointing out that the medium is more than the content and the information it carries; the message of the book, for instance, was technology and that what had happened when the book became a mass communication medium; a "technology explosion". Globalizm is related in the same sense as being the message of the Internet, not what the Internet delivers.
Everything now is reachable and obtainable by anyone from all corners of earth and all walks of life. An example provided by the author was the price of his book at $21 with a retail margin of 40 percent, approximately $8.40, and an Airmail cost of $6 to Jakarta made it easy for everybody to reach anybody and make money in the process too.

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