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ID number:545116
Author:
Evaluation:
Published: 13.12.2013.
Language: Latvian
Level: Secondary school
Literature: n/a
References: Not used
Time period viewed: 2012.g. - 2012.g.
Extract

Labai precei, vajag tikai informāciju, kur to var iegādāties. Ja šī prece tik tikko ir parādījusies vietējā tirgū, tad ir nepieciešama informatīva reklāma, lai piesaistītu pirmos klientus un tad baumu līmenī reklāma pati izplatīsies, bez mediju starpniecības. Piemēram, veikalam ZARA nekad neparādās reklāmas masu medijos, jo viņi nepraktizē uz to, viņiem ir liels potenciālo klientu loks, tāpēc reklāma izplatās caur pašiem cilvēkiem. Viens pasaka citam, kur pirka šo preci, bet tas cits jau pateiks nākošajam un tā ķēde turpinās. …

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