Laura Ashley and Federal Express Strategic Alliance Case Study

Laura Ashley and Federal Express Strategic Alliance
<Tab/>Laura Ashley is a global clothing and furnishings retailer based in the United Kingdom. They have grown at a very fast rate from operating 231 retail stores in 1986 to 481 stores in 1990. Unfortunately, its profits were not increasing as expected due to the inefficiency of its logistics management. There was an over dependence on in-house manufacturing, SBUs operated as stand-alone businesses with independent inventory and systems which means duplicated systems that are not integrated, and dysfunctional distribution op…