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ID number:989028
 
Evaluation:
Published: 26.05.2005.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

QUESTIONS:
1-What demographic and social and cultural trends in the U.S. and globally, should manufactures of athletic footwear recognize as they design their future marketing strategies?
2-Is it wise for a sneakers company to center its marketing strategy on a brand image built around endorsements by well - known athletes?
3-Which product-market strategy or strategies would you suggest that Nike pursue in order to maintain its leadership of the sneakers market?
4-What product - mix strategy should Reebok implement to challenge Nike?
1- Sneakers companies should understand consumer…

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