Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ

Great deal: today with a discount!

Regular price:
4,49
You save:
0,54 (12%)
Discounted price*:
3,95
Purchase
Add to Wish List
ID number:701357
Evaluation:
Published: 03.06.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Summary and Conclusions
-Nokia is the market leader in the mobile phone industry.
-Nokia holds a strong position in the market based on an impressive rate of brand awareness, a healthy financial position and know-how.
-The transformation from a small clothing company in Finland to an international giant in Mobile- and telecommunication is an absolute success-story.
-Nokia has shown character and compassion in their "Corporate Responsibility" policy
-Nokia's products are for everyone!
-The key word in Nokia's marketing mix is "all-round".
Recommendations
-Expansion into other markets , for example Household electronics, Computer hardware, or even cars.
-Remain position in the mobile phone market.
-Nokia needs a constant flow of new and fresh opinions, for example, an internationalisation of staff and/or acquisition of new companies would help to achieve this goal.

Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this Atlants.lv paper on „Nokia and the Mobile Phone Market”.

Link to paper:
https://eng.atlants.lv/w/701357

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook
Twitter

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register