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ID number:669847
 
Evaluation:
Published: 13.07.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

"No matter what you do, always make the decision in favor of the customer and you will succeed" Susan Clark, Director of Marriott Hotel, Warsaw
French and American cultures are so close on the surface and so different underneath. Unlike American with their "got to have it yesterday" attitude, many French feel that "the longer it takes to produce something, the better it is".
I wanted to try through this assignment, to see if the country of origin of Marriott hotel and Accor group would affect their organizational culture and values or if the globalization would determine their "way of doing business".
No hotel company operating today can be unaware of the swift pace of global change and its impact on every facet of the hotel industry. New business practices are evolving virtually as fast as our technologies, while resistance to change has become one of the primary causes of business failure.
A complete history of the lodging industry would take us back some 12,000 years; With establishment of money during the 6th century B.C. came the first real opportunity for people to trade and travel. As travelers' area of movement widened, their need for lodging became greater.
American Inns were different from their European counterparts because they did not rely on a caste system but on the ability of a person to pay. These Inns were also used more extensively for business purposes than those in Europe.

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