Rainforest Cafe Inc. Research Report

Marketing and Promotion
To date, Rainforest Cafe has primarily relied upon 'word of mouth' advertising to
attract customers to its units. They also utilize limited outdoor billboards and
distinctive exterior signage.
Employee History
Rainforest Cafe has had no layoffs or closing of units to date.
CONCLUSION
Although I am not currently seeking a career in the restaurant industry, I would
certainly consider applying for a position in the retail area of Rainforest Cafe.
They are a growing business which seems to be taking advantage of their
resources in the best possible manner. A person who climbs the ladder in a
Rainforest Cafe is sure to have job security for years to come.
In March 1996 I purchased shares of Rainforest Cafe. I plan to hold onto the
shares as they continue to grow and increase my investment.
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