Ryanair Swot Analysis

Introduction
The Ryan family with a share capital of just £1, and a staff of 25 set up their own airline, Ryanair, in 1985. The airlines first route was then launched in July of that year, operating daily from Waterford in the southeast of Ireland to London Gatwick on a 15-seater Bandeirante aircraft. From those humble beginnings Ryanair has grown into one of Europe's leading Budget airlines currently employing a team of 2,700 people to fly approximately 35million passengers per year on 301 low fare routes across 21 European countries.
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