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ID number:199688
 
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

The use of sex in advertising has become a major selling
method in the society we live in today. It began sixty years ago
when a beautiful young woman introduced the first windproof lighter
and a new wave of advertising emerged - The Pinup Girl. She
advertised everything from lighters to laundry soap. She even
recruited for the U.S. armed forces (Parade Magazine; pg 6).
Sexuality in advertising is now a major area of ethical concern,
though surprisingly little is known about its effects or the norms for
it's use (Baltimore Sun; pg. 1G). Advertisers use of sex appeals
has grown and b…

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