Add Papers Marked0
Paper checked off!

Marked works


Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library library

Great deal: today with a discount!

Regular price:
You save:
0,93 (17%)
Discounted price*:
Add to Wish List
ID number:318723
Published: 05.05.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used

Accordingly, Southwest created point-to-point flights to make short-haul travel even quicker and used secondary airports which cut an additional 15-25 per cent off average flight time (the result of reduced taxi time, fewer gate holds and less stacking in the air to land).
To understand the rest of the Southwest formula, consider the flip side: why do some people choose the car over the aircraft for short journeys? Because it is cheap and you can leave when you choose.
Hence, Southwest's innovation of frequent flights throughout the day and tickets priced not against other airlines but dramatically lower against surface transport.
By focusing on the key discriminating factors of both flying and driving, and eliminating or reducing everything else, Southwest has inserted itself creatively between airlines and surface transport, thereby creating a new and highly profitable market.

Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

{Your name} suggests you to check out this paper on „Southwest Airlines”.

Link to paper:


Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?


Not registered yet?

Register and redeem free papers!

To receive free papers from it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register