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ID number:788716
Published: 17.09.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used

The broadcasting, print, advertising and entertainment industries, collectively known as the 'mass media', are powerful because of their capability to permeate every segment of contemporary society and often influence how the public view themselves, their neighbours, their communities and their world. The mass media is society's ultimate conduit of information, presenting and interpreting local, national and international events. Its coverage can sometimes influence societal attitudes and opinions on a vast range of issues. People rely on the media, through factual and fictional representa…

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