Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ

Great deal: today with a discount!

Regular price:
5,49
You save:
0,60 (11%)
Discounted price*:
4,89
Purchase
Add to Wish List
ID number:570926
Evaluation:
Published: 13.05.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Recommendations
Volkswagen AG is a leader in sustainable management and environmental initiatives. This is seen through their selection to the Dow Jones STOXX and World Sustainability Indexes, as well as their receipt of the German Environmental Reporting Award and participation on many environmental, sustainability and social responsibility panels and organizations. It is evident that Volkswagen's corporate success is linked to their ability to make less of an ecological impact. This is seen within their corporate and environmental policies that supplement one another in scope, objectives and actions. VW uses their environmental innovation as a strategic marketing tool by weaving it into their value chain - through research and development, operations, human resources and technology. Given VW's attempt to grow within the U.S. market, it would be likely that they would employ the same strategies they have successfully used in Europe in the American marketplace as well. However, the U.S. market is vastly different from that in the EU and Asia. The culture, expectations, demands and concerns are different, and therefore the current corporate/environmental strategy may not work in the U.S. market.
The American public is not as environmentally aware or concerned with the ecological, and social aspects of auto manufacturing industry. The average consumer wants to receive a quality automobile that is inexpensive and available immediately with little regard to the environmental responsibility of the manufacturer.

Work pack:
GREAT DEAL buying in a pack your savings −4,65 €
Work pack Nr. 1270072
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this Atlants.lv paper on „Volkswagen Car Dealership”.

Link to paper:
https://eng.atlants.lv/w/570926

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook
Twitter

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register