What Regulatory Measures Have Been Taken to Protect Online Consumer Rights Doth at the UK and EU Level?

Introduction
We've all heard the old adage, "nothing is certain but death and taxes". Nowadays, you can add "change" to that list. Indeed, change is certain, especially when it comes to the increasing influence of the internet and e-commerce on businesses . In fact, E-commerce has added a whole new dimension to shopping for consumers by providing easier access to goods and services of better quality and at lower prices. According to Allen Asher, "about one-fifth of the whole electronic commerce is accounted for by business-to-consumer (B2C) transactions" . …