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ID number:427600
 
Author:
Evaluation:
Published: 27.04.2020.
Language: Latvian
Level: Secondary school
Literature: 4 units
References: Not used
Time period viewed: 2016 - 2020 years
Extract

Par IKEA
IKEA koncepcijas pamatā ir vēlme piedāvāt daudzveidīgas mājokļa labiekārtošanas preces, ko var atļauties nopirkt pēc iespējas vairāk cilvēku.

Koncepcijas pamatprincipi caurauž visas uzņēmuma darbības jomas, sākot ar dizainu, materiālu atlasi, iepakošanu, preču izplatīšanu un ilgtspēju, un beidzot ar biznesa modeli.

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