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ID number:959958
 
Author:
Evaluation:
Published: 05.12.2011.
Language: Latvian
Level: Secondary school
Literature: n/a
References: Not used
Extract

Reklāmas veidi
Pārliecinošā reklāma
ir svarīga tajā posmā, kad sākas konkurences cīņa ar citiem konkurentiem. Šajā gadījumā bieži vien reklāmai ir salīdzinošs raksturs. Tiek uzsvērtas noteiktas produkta priekšrocības salīdzinājumā ar citām precēm no tās pašas produktu grupas.
Ir viens obligāts nosacījums: reklāmā salīdzinot savu produktu ar konkurentu produktu, korekti un precīzi jānosauc konkurentu produktu nosacījumi.
…

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