Tasty Price

Project description
Strengthen the value mindset of McDonald’s brand and drive sales of value products. 
Even people who do not consider themselves as part of McDonald’s audience (or who feel too cool for McDonald’s) are tempted to the taste of products and unbeatable value offered by McDonald’s. 
“Tasty Price” – a value platform that plays around with the people’s truth – however cool, chic or otherwise unfit for visiting McDonald’s a person might feel, the temptation to grab McDonald’s favourites is stronger. 
After the campaign on average 52.3% respondents stated that McDonald’s is a brand for someone like them (5.4% increase McDonalds benchmark). People stated that the ad makes them think that McDonald’s is a unique brand. 
Despite inflation UPT (Units Per Transaction) has grown 3 to 5 times compared to the same period a year before, and guest counts have also increased by 15 to 20%, exceeding the planned guest counts by 10%.
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