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ID number:714064
Published: 20.04.2016.
Language: English
Level: Secondary school
Literature: n/a
References: Not used

Marketing distribution
Direct mail
Direct mail is the best way to reach your fashion boutique customers. A calculated direct-mail campaign represents an investment in profit and should be approached with dedication.
You can deploy advertisements online or in the newspapers and magazines; as well as on the radio, television, billboards and any number of published mediums.

Personal selling
This is the most effective tool for building buyers’ preferences, convictions, and actions. Personal interaction allows for feedback and adjustments. It is relationship-oriented and buyers are more attentive. Sales force represents a long-term commitment. By the way, it is the most expensive of the promotional tools

SWAN promotes itself by advertising our products via Media, i.e. TV, newspapers, banners, Internet, etc. Also, sponsorship, product placement, endorsements, direct mail, trade shows. SWAN also takes their part int RWF, Mols summer session and other fashion events.

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