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ID number:867771
Author:
Evaluation:
Published: 11.12.2009.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Brand definition
a collection of experiences and associations connected with a service, a person or any other entity.
a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers;
A brand is the total experience gained from the behavior and relationship someone has with an organization, product or service.
Brand positioning
Positioning is how a product appears in relation to other products in the market
The specific niche in which the brand defines itself as occupying in the competitive environment. Positioning addresses differentiating brand attributes, user benefits and target segments, singly or in combination
The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others.…

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