Tourism Development in Denmark

Conclusion
1. Tourism in Denmark developed after industralisation and WWII.
2. Climate for tourism and outdoor activities is not pleasant (seasonality).
3. Tourists in Denmark = from Denmark, Sweden, Norway, Germany (Neighbouring
countries)
4. Cataring, accommodion, tour operators = major bussineses in Danish tourism
5. Hotels have more than half of all bed nights.
6. Main task for VisitDenmark is the marketing of Denmark at select markets to
attract international tourists
7. DMO - domestic market;
8. VisitDenmark - international marketing campaigns…