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ID number:361543
 
Author:
Evaluation:
Published: 17.04.2009.
Language: English
Level: College/University
Literature: 22 units
References: Not used
Time period viewed: 2000 - 2010 years
Table of contents
Nr. Chapter  Page.
Country    3
Product    5
Marketing research    8
Strategic plan    10
Way of working    12
  Bibliographical index    13
  Appendix    14
Extract

About company:
“Rūķīšu tēja” is one of the most popular Latvian vulnerary plants producers. Now this company produces 5 000 kg vulnerary plants per year. Enterprise “Rūķīšu tēja “start work in 2000 year. Latvian nature is less polluted; we can get ecological clean products. All plants are collected manually, so that way they get high quality plants. For drying plants company use machines what are accepted in EU.
Contacts:
Address "Rūķīši", Krimūnu pagasts, Dobeles rajons,
LV-3719
Phone 29263846
Fax 3723322
Email rukisuteja@navigator.lv

Product:
Herbal teas can be made with fresh or dried flowers, leaves, seeds or roots, generally by pouring boiling water over the plant parts and letting them steep for a few minutes.
Some kind of herbs:
Camomile -the ‘mother of the gut’. Use for digestive weakness. Also very helpful to alleviate tension. A pleasant herb for children, to relive colic and promote rest.
Peppermint - a herb for the digestive system. Harmonies well with elderflower for colds and catarrh. Try for headaches.
Coltsfoot - it has been used medicinally as a cough suppressant. The plant has been used since at least historical times to treat lung ailments such as asthma as well as various coughs by way of smoking. Crushed flowers supposedly cured skin conditions.
Lime flower – another anti-stress herb for soothing the nervous system. Used by herbalists for some individuals with high blood pressure and circulatory disorders.
Marigold -A cleansing and detoxifying herb with anti-fungal, anti-viral and antibiotic activity. Marigold exhibits these properties internally and externally.
Dandelion - an herb frequently used to reduce water retention (oedema). High in minerals which are frequently depleted by synthetic diuretics.

Our main target group will be people who usually buy a bio products; youth approximately (age 19-23) and the older generation; members of some social groups – KAV, KVLV, retired people. …

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