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ID number:666759
Published: 13.05.2007.
Language: English
Level: College/University
Literature: 4 units
References: Not used

Colours and design is one of the most important things in advertising. People choose what they will buy, mostly because of their impression about what they saw. Newspapers are one of biggest industries for ads. People can’t live without newspapers and magazines in common with adverts.
Colour printing has been available in newspapers since the 1900s; however, it wasn’t until the end of the century that technology made large-scale colour printing feasible, giving the newspaper industry better colour quality and increased speed for tighter deadlines.
Once, the scales were tipped, USA. Today set the stage for other newspapers to follow by using colour heavily in pictures, maps, graphs, and ads. Colour has pervaded all publishing establishments, such that today, most local newspapers feature colour to some degree or another. …

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