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ID number:791525
Published: 07.01.2021.
Language: English
Level: College/University
Literature: 5 units
References: Not used
Time period viewed: 2016 - 2020 years
2021 - 2025 years
Table of contents
Nr. Chapter  Page.
1.1.  Importance of marketing    4
1.2.  Unethical marketing    5
1.3.  The marketing mix    6
1.4.  Promotion tools and techniques    6
1.5.  Types of marketing    7
1.6.  Return on investments    11
2.1.  Portfolio of examples of content    13

Augmented Reality
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. AR gives you another tool when it comes to driving sales and enhancing
brand value through mobile devices.
AR is more than just a novelty or a new frontier in gaming. It stands to be one of the driving forces behind sales and marketing innovations over the next decade. Using AR, businesses will be able to upgrade the experience they offer their customers, leading to
increased business opportunities and sales.
Brands can use AR to allow consumers to try products before they buy them, with augmented shopping experiences becoming increasingly popular. From clothing to test driving a possible new car, you can craft AR experiences that make shopping – whether at
home or in-store easier.
Similarly, AR offers the potential for businesses to include a digital component on top of their physical locations. Customers are able to use an AR experience tailored either toward providing a brand-related experience.
You can even use AR to take branding materials like business cards and brochures to the next level. Users can scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand.…

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