Semantic Differential - How to Use this Method to Test Different Logos

In this research report it will be discovered and viewed Charles E. Osgood approach, (called - semantic differential), how to measure people’s attitudes and reactions to the particular issue, thing or process. In this case, main task will be finding out whether it is possible to value logos with this method and give clear picture if it works or not also in reality.

The aim:
This report purpose is to describe how the Semantic Differential approach can be used to test and value different logos in accordance with people, society and potential clients (who will be attracted with the logo of a company as well) opinions and attitudes towards the logo.

The opening part of this report will be reflected as the topics like common definition of the concept – semantic differential as well as overall description of SD approach and issues related to them. The main part will be linked to the attempts to evaluate and test 3 world-famous logos of different organizations in order to prove whether Semantic Differential (SD) method is relevant enough approach and measurement system how to judge the attitudes and reactions of people concerning to given logotype.…