The Sociocultural Environment (Cultural Diff... / ID: 863530

Author: jz (2)

Evaluation:

Published: 14.10.2013.

Language: English

Level: College/University

Literature: 12 units

References: Used

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Table of contents

Nr.	Chapter	Page.
	Introduction	3
1.	Theory and analysis	4
1.1.	Layers of culture	4
1.2.	High-context and low-context culture	7
1.3.	Hofstede’s work on national cultures	15
1.3.1.	Power distance	15
1.3.2.	Uncertainty avoidance	16
1.3.3.	Individualism	17
1.3.4.	Masculinity	18
1.3.5.	Power Distance Index / Individualism / Masculinity / Uncertainty avoidance index in different countries	19
1.3.6.	Strengths and weaknesses of Hofstede’s model	21
1.4.	Ethics	23
1.5.	Managing cultural differences	26
1.6.	Social marketing	29
1.7.	Elements of Culture	31
1.7.1.	Language	31
1.7.2.	Non-Verbal Language	32
1.7.3.	Manners and customs	33
1.7.4.	Technology and material culture	33
1.7.5.	Values and attitudes	34
1.7.6.	Aesthetics	34
	Conclusion	36
	References	37

Extract

Conclusion
In conclusion: After looking at the different aspects sociocultural environment and analyzing various models, analyzing different theories, we conclude that the various results in total shows the importance of the sociocultural environment in international marketing.
Cultural differences and language barriers play a crucial role in international business, is something to take serious, when entering new markets abroad, and exclusive knowledge about marketing and economy alone, is not sufficient to achieve success. The world is getting more and more globalized each year, and competition is growing. Greater knowledge of this subject within marketing is demanded, for companies that want to stay competitive and provides opportunities for new and innovative firms, to get access to new not yet fully utilized international markets. The world is getting smaller, but people have not seized to think different, act different, and hold different values. As long as there is diversification, the cultural environmental aspect of International marketing will be crucial.

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