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ID number:313581
Published: 10.10.2023.
Language: English
Level: College/University
Literature: 7 units
References: Not used
Time period viewed: 20th century (1900 A.D. to 1999 A.D.

The research question for this project was “are French fashion advertisements only a concept of culture which includes specific techniques of visual language or is it an essential starting point of the visual fashion advertisement language in the whole western world”. Throughout the whole research these two, main topics will be kept in mind to make a clear conclusion.

In this research I chose 5 different fashion advertisiments that were made or published in France during the annes follees, or the 1920’s. During my research I aimed to understand how these advertisiments were created visually. Moreover I looked at aspects that made me understand the conceptual techniques in use:
• The use of colours;
• The use of different symbols;
• The use of perspective.
After looking at the chosen advertisiments and analysing them visually, by using a method called the visual grammar (created by two American authors), I compared them to fashion advertisiment norms by which fashion industry lives today.…

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