Memo

I am writing to inform you about last PEFD’s meeting in 4th of February.

The main issue was about Caferomas’s sales problems. As you already saw in last report Caferomas’s share of the European quality ground coffee market has declined by almost 25%, because of high price. Concept of price we decided as main reason of loss of customer loyalty. Other reasons are out-of-date brand image and competing brands.…