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ID number:445062
Author:
Evaluation:
Published: 10.01.2007.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

The L’Oreal Group is the world leader in the cosmetcs industry with international brands such as : L’Oreal, laboraties garnier , Maybeline, Redken, Lancome, Biotherm and Giorgio Armani perfums.

Research is one of the keys to L’oreal success and has been at the core of companys strategy. Sinces its foundation by a chemist in 1907. L’Oreal has built up its own cutting edge research by investing 1.2 billion pounds in this area in the last ten years ad that is why 135 products are sold every second to their consumers all over the world.

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