Marketing Tools, Means and Devices

The middle of the Marketing Spectrum encompasses all of the major and minor marketing activities, tools, means and devices used implicitly or explicitly by any nonprofit organization within its overall marketing program
The definition of a marketing tool or device is as follows: Any activities, steps, facilities or materials which impact in any major or minor way the process of marketing or communicating the organization to any of its targeted market segments.
Given this broad definition, marketing tools and devices naturally encompass scores of factors or variables including the following:
1. The name of the organization,
2. The letterhead,
3. The logo,
4. Organizational brochures, annual reports and other printed materials,
5. The organizational videotape,
6. What is said about the organization?
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